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Link Building Strategies: Why not Link Exchange?
Internet Marketing tips and tricks. Journey to 50k. Online Reputation Management. Pay Per Click. Search Engine Marketing. SEO Hacker Team. Conversion Rate Optimization. Keyword Research and Optimization. On Site Optimization. Social Media Marketing. SEO tips and tricks. Services Price List. Social Media Marketing. Social Network News. White Hat SEO. Link Building Strategies: Why not Link Exchange? Im sure youve heard this before - link exchange. Ever had an email asking you to exchange links with them - Giving you the You scratch my back, I scratch yours kind of a deal? Just make sure you dont do more scratching than theyre giving you. Link exchange has been a practice in the internet ever since. And it is a good practice too - if you do it right. Link exchange has a potential to positively impact site traffic and improve business relations. I give you a link, you reciprocate, everyones happy, right? If only it were as easy as that. Why you shouldnt vouch for link exchange. There are a lot of factors why you shouldnt really consider link exchange. Here are some of my personal reasons.:
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Link exchange - Wikipedia.
Download as PDF. From Wikipedia, the free encyclopedia. A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites. 1 2 3. The banners are downloaded from the exchange. A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on some other member's' web site. Link exchanges usually operate on a 2:1: ratio, such that for every two times a member shows a second member's' banner advertisement, that second member displays the first member's' banner advertisement.

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